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Our new fair concept was a great success

Every year in January, the Matka Nordic Travel Fair in Helsinki marks the start of the Finnish tourism year. The largest travel industry event in northern Europe, with 950 exhibitors from 85 countries, attracted 63,000 visitors. Finnlines participated in the Matka Travel Fair with a brand-new exhibition concept. 

Two blue Finnlines containers, with a ‘new look’ LUX cabin built into one of them, and the smell of butter popcorns attracted both travel industry professionals and private visitors to Finnlines’ exhibition stand. Visitors could explore our ro-pax vessel services with the virtual VR headsets and discuss with our travel specialists.

Our new fair concept enabled customers to buy Finnlines’ ferry trips at a special discount price. And it turned out to be a great success – our service desks were kept busy throughout the fair weekend, with interested visitors swarming around the stand.

Aid to children

We look to the future, but a brief flashback to the past year was seen, when we donated EUR 50,000 to Aamu Pediatric Cancer Foundation. As part of the Finland 100 programme, Finnlines challenged anybody to participate in our project ‘Together across the Baltic’.

Our ambitious goal was to collect through physical activity (walking or cycling) as many nautical miles as our ro-pax vessels cover on 70 voyages between Helsinki and Travemünde. In kilometres this means 79,240 km. The project succeeded very well indeed, and the target was even exceeded.

The donation ceremony was held at Matka Travel Fair, and Finnlines’ CFO Tom Pippingsköld was really pleased with the large number of participants in the project – consisting of our passengers, customers and employees. Professor Emeritus Toivo T. Salmi from the Aamu Foundation thanked Finnlines warmly for this valuable contribution, which will help the Finnish research group take part in a new worldwide research programme concentrating on development of children’s hepatic cancer treatments. You can monitor the progress of the research programme on Finnlines’ social media channels.

Finnlines bags were a hit of the fair

Finnlines’ giveaway bags turned out to be very popular – one could even say a hit, with nearly 4,000 distributed at the fair. People were queueing for them and they were said to be the smartest bags at the fair. Inspired by the popularity, we decided to have a photo competition in Finnlines’ social media, with these bags being the main theme. We ask those who obtained one to tell us with pictures where their bags have been wandering. Those with the best photos will be invited to the Vuosaari Harbour to visit a Star class ship.

Community involvement 

Finnlines collaborates and interacts with different stakeholders and organisations. During 2017, Finnlines was an official Finland 100 partner and supported the Aamu Pediatric Cancer Foundation which specialises in oncological research for children, with EUR 50,000. In Tetbury, England, we supported a local project, where an old Finnish State Railways’ carriage is being restored to its former glory. We also made a Christmas donation to the Baltic Sea Action Group. BSAG acts as an initiator and catalyst for concrete acts to tackle the challenges to the Baltic Sea.