Sustainability is a core element of our business. We have done a lot to ensure sustainability and worked hard to reduce our environmental effects. In the future, maritime decarbonisation will bring big changes into our operations and fleet. At the same time, we think small actions can make a big difference on climate change.
Energy efficiency through Ecotraining
Finnlines is constantly aiming at reducing vessels’ carbon footprint. While schedules and characteristics of different lines have direct implications for fuel consumption, the energy-efficient operations of the ship itself are done onboard. Energy savings come from multiple measures, which the crews have integrated into their day-to-day work. For example, at sea, the navigational choices made by the officers on the bridge have a considerable effect on fuel consumption.
In October and November 2022, Finnlines masters participated in two ECOTRAIN workshops in the Aboa Mare training facilities in Turku. The objective of the workshops was to provide enhanced information and instructions for navigating ships in a more energy efficient way. During the workshops the masters had an opportunity to use simulators to test different navigational parameters and to compare their effects on fuel consumption, which is something they do not normally have much time or possibilities to do onboard the ship.
New online booking inspires travel plans
In anticipation of the new Superstar class vessels, Finnlines’ land organization has been working on a new website as well as a new B2C reservation system. The new booking system was introduced right before the start of the booking season for summer 2022, and the company’s new website made its debut in June.
The new, modern website portrays passenger services as an inspiring and convenient way to travel between the Nordic countries and Continental Europe. The site also supplies effective and useful information to freight customers and other stakeholders and enables the content creators to deliver the core messages clearly but flexibly.
The conversion rate of the new site has been almost 18 per cent higher in July–August 2022 compared to the same period in 2021. At the same time, the share of online passenger bookings out of all individual bookings has increased by four percentage points. Today, online bookings account for approximately 80 per cent of all individual bookings.