Finnlines colours Malmö in blue

Malmö is a city where cycling is a visible part of everyday life for its residents.

An average of 10,000 bicycles and cyclists are on the move every day in the central parts of the city. 5,000 of them received a blue surprise from Finnlines when the new cycling campaign was launched in Malmö in August.

Finnlines unveiled its new campaign at the same time as welcoming foot passengers and cyclists on the Malmö–Świnoujście route. Awareness of this opportunity and of the Finnlines brand in general was promoted by distributing saddle covers to 5,000 bicycles during the Malmö Festival and an important European League match played by the Malmö FF football team. These events attracted a total of 1.5 million visitors to the centre of Malmö.

“It was a pleasure to see Malmö covered in Finnlines blue. We want to remind Malmö’s citizens that we are present and that we depart daily from Malmö Port to Europe. The bicycle is an important means of transport and a sustainable way of travelling. We received a very good response to the campaign, and the campaign went viral on social channels. Friends of Finnlines employees who had received a cover on their bicycle, shared the joy by sending pictures,” says Kujtime Osmanovski, Sales, Marketing & Customer Service Manager Sweden, Passenger Services, Finnlines