Our mission

We provide regular sea transport services in the Baltic Sea, the North Sea and the Bay of Biscay. At the core of our operations are a versatile and efficient fleet, an extensive route network and customer-oriented services. We build our business together with a motivated and skilled workforce. Behind our success stands a committed, professional, and dedicated team.

Our vision

Our vision is to be the leading force in the Baltic Sea region, shaping the future of logistics and passenger travel. Our goal is to serve as our customers’ most trusted partner, a pioneer in sustainable shipping, and the most attractive employer for motivated professionals.

To achieve this, we place the customer at the centre of everything we do. We focus on continuous fleet renewal and bring people and digital services to the core of our operations. At the same time, we ensure that we seize emerging market opportunities.

Strategy

We strengthen our competitive position and profitability by developing our service and route network as well as our modern fleet. Through continuous fleet renewal and investments in people and digital services, we enhance our ability to deliver sustainable growth and long-term value to our customers. We actively monitor the market and leverage new opportunities to reinforce our competitiveness.

Our strategy is built on five interconnected pillars:

• Smart fleet renewal
• Strong customer orientation
• Environmental and regulatory preparedness
• Digital and people development
• Seizing market-specific opportunities

Values

We operate responsibly and reliably, putting our customers first, valuing our people, and caring for the environment in order to ensure sustainable growth and long-term success.

Customer focus

We place our customers at the heart of everything we do. From operational decisions to service products, we take customer needs into account in all our decision-making.

Responsibility

Corporate responsibility is an integral part of our operations. It is built on customer orientation, profitability, responsible practices and the well-being of our people. We assess the environmental, social and economic impacts of our decisions and view responsibility as a means to strengthen competitiveness and prepare for future challenges.

People, wellbeing & safety

We are a reliable and motivational employer, committed to fairness, equality, and merit-based recognition. We foster a proactive and preventative safety and security culture, with shared responsibility across the entire organisation.

Profitability

We generate sustainable profitability by providing efficient sea transport services, modernising our fleet, optimising operations, expanding our route network and managing our financial performance responsibly.