Finnlines earns marketing awards in Finland and Germany

Finnlines received recognition for its strong marketing efforts in both Finland and Germany.

Finnlines’ commercial series, built around the company’s distinctive concept and bold strategy, has received nominations in several renowned advertising and marketing competitions in Finland.

“Cruises for those who don’t like cruises” won the “Audience’s Best Seconds” award in the Voitto commercial competition, with the public voting it the best commercial campaign of 2025.

Approximately 140 entries were submitted to the competition, of which the jury selected 28 for the finals, Finnlines being the only finalist in the general category whose design was executed under the advertiser’s leadership without the involvement of a major advertising agency. The “Audience’s Best Seconds” award was decided by a public vote, in which Finnlines’ campaign emerged as the viewers’ favourite among all the commercials selected for the finals. Finnlines’ campaign also stood out in the competition for its design.

In Germany, Finnlines was honoured with the Platzhirsch Award in the “Local Media” category for its MICE campaign carried out in Northern Germany. The campaign aimed to position the company’s vessels not only as a holiday travel option, but also as “floating conference venues” for events, team buildings, workshops, exhibitions and corporate gatherings. The work behind the award has strengthened Finnlines’ local brand presence and product communication in its target markets.

The awarded service meets the needs of customers seeking to combine efficient work, memorable experiences and seamless travel into one solution, where customers leave inspired and fulfilled with new business objectives and special moments spent at sea.

From left Laura Kruck, Natalie Mucenieks, Christian Joachim Schult, Kim Katharina Runge and Benoît Surin.

From left Beda Anteroinen, Ville Salminen, Krista Orvomaa, Helinä Willing, Mira Alhonen and Topi Leikas.